Creativity cannot be limited by age and gender. This makes it not only men who deserve to be entrepreneurs, but women, especially women, are now increasingly showing their work in the business sector. This is also the background of students of Agribusiness Study Program and Economic Development Study Program, Faculty of Economics and Management of IPB University who are members of the Student Creativity Program in the field of Social Humanities Research (PKM-PSH) 2019 to examine the ‘Phenomenology of Urban Agribusiness Entrepreneurship in Urban Cities Bogor ‘. The team consisted of Gentur Ngudiharjo, Rival Sandika and Aulia Dina Wahidah, guided by Dr. Yusalina, M.Sc.