“Thanks to the technology, the world that was once vertical, exclusive, and individual, now has become an increasingly horizontal, inclusive and social. Transformations in the business landscape very quickly occur in just a matter of months. Moreover, the term VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) is currently emerging. In addition to Disruption era and VUCA, the 2019 Corona Virus Disease (COVID-19) also caused various impacts on people’s lives, not only for the health issue, but also for the humanity, social and economic aspects. This, however requires individuals and organizations in order to adapt with various changes, including in the world of public relations or responsive and adaptive Public Relations, “said Dr. Arif Daryanto, Dean of the Vocational School (SV), IPB University during his opening remark of the PR Time (PRime), First Sharing Session Series that was raised the topic about “PR in the Adaptation of New Habits”, (24/7).