Bogor Agricultural University (IPB) officially launched its international naming and slogan change to be “IPB University” and “Inspiring Innovation with Integrity”, respectively. IPB Rector—Dr. Arif Satria stated about the brand evaluation importance, where it does not only offer simplicity, but also keeps the original abbreviation (IPB) that has been applied since university’s first establishment in 1963. This rebranding is expected to portray broad-range of provided scientific fields in IPB, in order to regard a more solid and value-added branding at the onwards’ exposures.