IPB University students conducted research related to the impact of the people’s market revitalization policy in the city of Bogor in increasing market competitiveness. This research was passed funded by Kemenristekdikti in the Student Creativity Program in Social Humanities Research (PKM PSH). This research was conducted by cross-department students at the Faculty of Economics and Management of IPB University. The team consisted of Widya Syafitri, Karina Dwi Rahmawati and Aditya Anugrah Ramadhan who were guided by Ranti Wiliasih, SP, M.Sc.