South Korea is one of the developed countries in the East Asia region whose economic sector is experiencing rapid development. In addition to the economic sector, the tourism sector in South Korea has also made progress in recent years. The increase in the number of tourists traveling to South Korea is inseparable from the rise of the Hallyu phenomenon that hit the world. Hallyu or Korean Wave is a term used to describe South Korean popular culture products that have been successfully exported to other countries in Asia, Europe, and America.